III Focus
Luxury Hospitality
Hotels under international luxury brands, built for the long term and shaped by their setting.
Development sponsor for luxury hospitality and residences in Morocco.
IFirm
Backed by two founding families, JL Equity develops emblematic hotels and residences in Morocco.
We originate, structure and deliver each project ourselves, with the principals leading and the families investing alongside our partners.
IITrack record
€1bn+
deployed by the two principals across institutional investing and property development.
Branded Residences
A handful of private homes, served by the hotel and held to its standard.
IVFlagship development
Marrakech
Hotel & Branded Residences In development
A luxury resort hotel and a limited collection of private residences just outside Marrakech, operated under an international luxury brand.
More details soon
VApproach
How we work
Two projects at most, led by the principals from land to opening.
01
Origination
We assemble each project ourselves: the land, the brand and the partners.
02
Structuring
We structure the capital and governance and bring in partners for the long term.
03
Delivery
We shape the design, run the development and stay involved long after opening.
04
Investment
The families commit their own assets to what they build, alongside the partners who invest with them.
VIPeople
Principals
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Investment Partner
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Development Partner
* Supported by a multidisciplinary team and specialist advisors, including Deloitte, Colliers and Bird & Bird.
VIIHeritage
Two local families
Deeply attached to their country and its history, across nearly a century of public life, hospitality and property.
VIIIContact